Devoted users: EU elections and gamification on Twitter

Our study, whose preliminary results we recently presented at the 2019 SISP (Italian Political Science Association) Conference, examines the visibility of the tweets posted by Italian political leaders during the last EU Elections campaign. We show how crowd-sourced and spontaneous political action, triggered by a social media game, can take an almost social bot-like nature and significantly boost the visibility of tweets by political leaders during a major political event.