Netnography Explained
Hear Dr. Kozinets discuss the origins and development of Netnography in this interview. See the whole series of posts from Kozinets about collecting data for studies using netnography.
“Deep Surfing”: And, Behold, at Last, the Mighty Immersion Journal—Part 4 of 4
More from Robert Kozinets about creating an immersion journal for your netnography project .
Time, Data, Humanity, and the Doing of Netnography—Part 3 of 4 posts
Read part 3 of a substantive series of posts about netnography from Robert Kozinets.
Post-field and Post-participation: The Post-confusing way to do Social Media Ethnography—Part 2 of 4 posts
In part 2, Robert Kozinets continues to give practical suggestions for research with netnography!
The One Netnography Tool You Should Never Be Without: The Immersion Journal—Part 1 of 4
What is an immersion journal and why should netnographers keep one?