Netnography Explained
In June 2021 we focused on a range of qualitative and quantitative methods for collecting data online, with featured Mentor in Residence, Robert Kozinets. See Part 1, The One Netnography Tool You Should Never Be Without: The Immersion Journal, Part 2, Post-field and Post-participation: The Post-confusing way to do Social Media Ethnography, and Part 3, Time, Data, Humanity, and the Doing of Netnography, and Part 4, “Deep Surfing”: And, Behold, at Last, the Mighty Immersion Journal, and see this video interview: Netnography Explained.
Meet Rob Kozinets, our June Mentor-in-Residence
In June 2021 we featured posts about Netnography and related online research guidance from Dr. Robert Kozinets. Begin by hearing him define Netnography, and discuss how his thinking has evolved with changes to the Internet and how we communicate via social media.
More about Netnography
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Want to learn more? Explore this reading list on SAGE Research Methods! It contains e-books and chapters, videos and cases, by Kozinets and other researchers who have used Netnography in their studies.
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More Methodspace posts from Robert Kozinets
Hear Dr. Kozinets discuss the origins and development of Netnography in this interview. See the whole series of posts from Kozinets about collecting data for studies using netnography.