By Timo Hannay

Here's a multiple-choice question: Is the internet (a) the most open, egalitarian and empowering means of communication ever devised, or (b) a dystopian nightmare populated by hucksters, trolls and miscellaneous abusers of human rights? The answer is, of course, (c) all of the above and much else besides. This stark contrast between the internet's light and dark sides has become a defining characteristic of the digital age, but is not an inevitable consequence of the mostly innocuous technologies on which it's built. Rather, it is the product of their bewilderingly diverse and eccentric user base – otherwise known as humanity.

Last week marked a milestone for social science and industry partnerships, with Facebook announcing an initiative to give scholars access to its data in order to help them assess social media’s impact on elections.