Impact & Society Chris Burnage Impact & Society Chris Burnage

There is a growing body of academic research looking at all aspects of emoji usage πŸ˜πŸŒ΄πŸ˜€πŸ‘

If you have a mobile phone made in the last eight years, or if you've used social media, you're likely familiar with emoji. The colorful icons, first available in Japan in the 1990s, are ubiquitous and an increasingly common part of our online lives. They have all but replaced emoticons, their punctuation-based precursors, though kaomoji (more detailed emoticons, originating in Japan) such as α••( ᐛ )α•— still enjoy popularity in some corners of the internet. Perhaps the most compelling example of emoji popularity was the "face with tears of joy" emoji πŸ˜‚ being selected as the Oxford Dictionaries Word of the Year in 2015 - a fact you will find in the introduction of many academic papers on the topic.

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Tools & Technology, Data Analysis Chris Burnage Tools & Technology, Data Analysis Chris Burnage

No more tradeoffs: The era of big data content analysis has come

For centuries, being a scientist has meant learning to live with limited data. People only share so much on a survey form. Experiments don’t account for all the conditions of real world situations. Field research and interviews can only be generalized so far. Network analyses don’t tell us everything we want to know about the ties among people. And text/content/document analysis methods allow us to dive deep into a small set of documents, or they give us a shallow understanding of a larger archive. Never both. So far, the truly great scientists have had to apply many of these approaches to help us better see the world through their kaleidoscope of imperfect lenses.

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