Learn how inductive and deductive styles of reasoning are used to interpret qualitative research findings.

Images contain information absent in text, and this extra information presents opportunities and challenges. It is an opportunity because one image can document variables with which text sources (newspaper articles, speeches or legislative documents) struggle or on datasets too large to feasibly code manually. Learn how to overcome the challenges.

Tips for dealing with missing data from Dr. Stephen Gorard, author of How to Make Sense of Statistics.

Learn more about standard deviation from a paper and presentation from Dr. Stephen Gorard.

Video capture is ubiquitous. What does it mean for researchers, and how can we analyze such data?

Qualitative data analysis varies by methodology. Learn about approaches for phenomenological studies through this collection of open access articles.

Learn about qualitative data analysis approaches for narrative and diary research in these open access articles.

Ethnography involves the production of highly detailed accounts of how people in a social setting lead their lives, based on systematic and long-term observation of, and discussion with, those within the setting.

Qualitative data analysis varies by methodology. Discover diverse ways to analyze data for grounded theory studies in these open access articles.

Qualitative data analysis varies by methodology. Learn about approaches for action research in these open access articles.

How can you study digital culture and activism? Watch this interview with Dr. Lyndon Wray.

Look at the choices of video methods made by authors of four research articles.

This collection of open-access articles includes qualitative examples of analysis strategies to use with multimedia video data.

This collection of open-access articles includes quantitative examples of analysis for video data.

How do we understand and interpret visual or video data? See these open-access articles for ideas and examples.

Find a collection of open-access articles about analyzing and interpreting photos generated by participants using photovoice mmethods.

How do you analyze data in photovoice studies? Jean M. Breny, Shannon L. McMorrow offer an introduction.

The baby crying next door. Chaotic street life that permeates the apartment. Music. The tone of voices in the interview recording. Whether intentional or not, sometimes important data can be heard. How do we analyze and interpret aural data? These open-access articles offer some examples.

Have you seen Dr. Gorard use card tricks to teach research methods? Watch this video!

Whether you call it ‘content analysis’, ‘textual data labeling’, ‘hand-coding’, or ‘tagging’, a lot more researchers and data science teams are starting up annotation projects these days. Learn how to avoid potential pitfalls.