Studying Difficult Topics with Netnography

Research DesignDiversity Equity & Inclusion
Written By Janet Salmons

If you are interested in studying sensitive or challenging topics, this collection of original posts by
Dr. Robert Kozinets might offer some ideas!

Featured
Netnography Explained
Qualitative Data Collection, Author Interviews, Netnography, Online Research, Robert Kozinets, Emerging, April 2023
Netnography Explained
Qualitative Data Collection, Author Interviews, Netnography, Online Research, Robert Kozinets, Emerging, April 2023

Hear Dr. Kozinets discuss the origins and development of Netnography in this interview. See the whole series of posts from Kozinets about collecting data for studies using netnography.

Qualitative Data Collection, Author Interviews, Netnography, Online Research, Robert Kozinets, Emerging, April 2023
“Deep Surfing”: And, Behold, at Last, the Mighty Immersion Journal—Part 4 of 4
June 2021, Netnography, Ethnography, Social Media, Robert Kozinets, Mentors-in-Residence
“Deep Surfing”: And, Behold, at Last, the Mighty Immersion Journal—Part 4 of 4
June 2021, Netnography, Ethnography, Social Media, Robert Kozinets, Mentors-in-Residence

More from Robert Kozinets about creating an immersion journal for your netnography project .

June 2021, Netnography, Ethnography, Social Media, Robert Kozinets, Mentors-in-Residence
Time, Data, Humanity, and the Doing of Netnography—Part 3 of 4 posts
Social Media, June 2021, Netnography, Ethnography, Mentors-in-Residence, Robert Kozinets
Time, Data, Humanity, and the Doing of Netnography—Part 3 of 4 posts
Social Media, June 2021, Netnography, Ethnography, Mentors-in-Residence, Robert Kozinets

Read part 3 of a substantive series of posts about netnography from Robert Kozinets.

Social Media, June 2021, Netnography, Ethnography, Mentors-in-Residence, Robert Kozinets
Post-field and Post-participation: The Post-confusing way to do Social Media Ethnography—Part 2 of 4 posts
June 2021, Netnography, Ethnography, Social Media, Mentors-in-Residence, Robert Kozinets
Post-field and Post-participation: The Post-confusing way to do Social Media Ethnography—Part 2 of 4 posts
June 2021, Netnography, Ethnography, Social Media, Mentors-in-Residence, Robert Kozinets

In part 2, Robert Kozinets continues to give practical suggestions for research with netnography!

June 2021, Netnography, Ethnography, Social Media, Mentors-in-Residence, Robert Kozinets
The One Netnography Tool You Should Never Be Without: The Immersion Journal—Part 1 of 4
June 2021, Online Research, Ethnography, Netnography, Mentors-in-Residence, Robert Kozinets
The One Netnography Tool You Should Never Be Without: The Immersion Journal—Part 1 of 4
June 2021, Online Research, Ethnography, Netnography, Mentors-in-Residence, Robert Kozinets

What is an immersion journal and why should netnographers keep one?

June 2021, Online Research, Ethnography, Netnography, Mentors-in-Residence, Robert Kozinets

Learn more! Use the code COMMUNIT24 for 25% off through December 31, 2024 when you purchase the book from Sage.

Janet Salmons
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