Qualitative Analysis with NVivo

by Janet Salmons, PhD Research Community Manager for Sage Methodspace


Are you thinking about whether to use CAQDAS, Computer Assisted Qualitative Data AnalysiS, to manage, code, and assist in the analysis of your qualitative data? Reviewing available software is a good first step, before you decide whether and how to use what technology. In this post, find resources about how to use NVivo - other software options will be considered in additional posts.

6 short videos to help you make the most of your coding in NVivo for Mac.

Find out why nodes and cases are so important

Not sure what nodes and cases are? Get to grips with these terms and find out how cases can help you analyze your material based on demographic information.

Organize the demographic data so you can make comparisons

Want to compare what people say based on their attributes like age and gender? This video shows you how to set up attributes for interview participants or other cases.

Code documents to gather all the material about a theme

Ready to move on? Coding lets you gather all the material about a theme, event, person or place. Watch this video to see how to code a document to a theme.

Organize your coding to see the connections between themes

Discover how you can organize your nodes in a hierarchy to clarify your thinking and reflect the associations between the themes in your project.

Check your work and explore the coded content

After you’ve imported your source material and done some coding, you can see your work in coding stripes and explore all the content you’ve gathered about a theme.

Find patterns with coding queries

Coding queries can help you explore the content you’ve coded. For example, you could gather everything women said about environmental change and compare it what men said.

Thematic Analysis with NVivo 14

Learn how to apply the six stages of Reflexive Thematic Analysis (Braun and Clarke, 2006, 2020) using NVivo 14 as your analysis tool. View this on-demand webinar with Virginia Braun and Victoria Clarke, who provide an introduction to thematic analysis. Ben Meehan, PhD, and Stacy Penna, EdD, will show the practical application of one of the most popular data analysis methods used in qualitative data analysis globally in another recorded webinar. Learn 6 Ways NVivo Can Help.

Better Together: Online Qualitative Design, Data Collection & Analysis Webinar Recording

The choices for the platform, app, or program for collecting and analyzing qualitative data are inextricably linked with overarching design decisions for the study. I had the opportunity to participate in a webinar with Dr. Stacy Penna, Customer Engagement and Enablement Director for Lumivero (previously QSR), and Leon Bourner, Director of Sales and Client Development for itracks. You can view the webinar recording, and download the handout here.


Learn more about qualitative data analysis

Use the code COMMUNIT24 for 25% off through December 31, 2024 when you purchase research books from Sage.


More Methodspace Posts about Qualitative Data Analysis

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Norman Denzin, 1941-2023: The Father Of Qualitative Research

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Qual Data Analysis with Software